Call
Tones Patent
Nearly two years after the actual
introduction of call tones by wireless carriers, the U.S.
Patent Office has granted official patent status to patent
filer Karl Seelig, CEO of Perceptive Impression, for ring
back signal replacement. This final step-up from patent
allowability affords Perceptive Impression full legal
rights to a call tones market projected to run close to
US$3 billion in revenue over the next several years.
The Seelig patent covers replacing the
ring back signals with any acoustic sound presentation or
call tones. The company's goal is to
create a new advertising platform utilizing short, highly
effective ads the company creates.
- A February survey by Airwide Solutions
"claims that 89% of major brands are planning to market
via mobile phones by 2008, and more than 50% of brands
plan to spend between 5% and 25% of their marketing
budget in the medium in the next five years." Call
tones will be a major part of that new marketing
strategy.
Perceptive Impression is a Los
Angeles-based advertising and marketing agency. The company
works with multiple firms holding granted and pending
patents in ring back replacement.
Perceptive Impression currently owns
60% of PromoTel and represents Texas-based Ring Plus, a
company holding one of the Seelig patents. Combined, the
three companies have done extensive and in-depth research
contained in the ongoing patent filings.
The fastest growing phenomenon in the
communications industry in the immediate future and for
some time to come will be, call tones.
Remember:
When you are searching
the Internet for call tones, not all suppliers actually
refer to them as call tones. Some of the other terms you'll
have to search for are...
Using the above search terms, you
should find the call tones you're looking for, especially
if the call tones suppliers are using one of these
alternative descriptions.
Good Luck in your search.
Call tones are actually more
versatile than ringtones.
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